Hell Freezes Over As Google Runs Its First Super Bowl Ad
As predicted, Hell has indeed frozen over. Yesterday, Google CEO Eric Schmidt sent a tweet hinting at something most people probably never expected to see: a Google Super Bowl ad. But the contents of the ad, and even the product it would be promoting, remained a mystery. Moments ago some 90 million Americans watched as Google showed off the search functionality that it’s famous for, in an ad called Parisian Love. We’ve embedded the ad below.
Yesterday, John Battelle correctly predicted that the ad would be running during the Super Bowl.
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25 Responses to “Hell Freezes Over As Google Runs Its First Super Bowl Ad”
February 7th, 2010 saat: 7:17 pm
They are mostly promoting all the different uses of it, that most nontechnical people have in fact no idea are possible. Basically, you can do it all with Google. Simple, beautiful, mainstream, and even edgy by its simplicity, speed, and cleanliness.
February 7th, 2010 saat: 7:18 pm
@Brandon – They’ve shown this ad during the pre ads in movie theatres? Didn’t know that (haven’t been to theater in a while (redbox supplements)). Still a first more many.
Also, it would be something if Google’s first tv ad gets ranks as the top Superbowl ad this year. Where will it end?
February 7th, 2010 saat: 7:59 pm
Nice ad Google. I have friends abroad who this ad reminds me of. One is heading home in a few weeks to show off a new baby. Very poignant!
February 7th, 2010 saat: 8:25 pm
It is a fine ad, but promoting their search engine seems a little strange.
February 7th, 2010 saat: 8:44 pm
As simpleas it can get but very effective.
February 7th, 2010 saat: 8:53 pm
great commercial..simple & sleek.
February 7th, 2010 saat: 9:32 pm
what a great ad. So simple and elegant
February 7th, 2010 saat: 10:26 pm
Agreed. Nicely done and very googlistic.
Anyone know whether they are working with an outside firm for their ads? I also liked the Nexus ad.
February 7th, 2010 saat: 10:55 pm
I was so hoping for “how to tie a bow tie” there towards the end. So close.
February 7th, 2010 saat: 11:49 pm
Impressive ad! One thing I want to know is how is that guys internet soooooo FAST???!?!! haha
I wish google ran that fast on my time warner internet…
February 8th, 2010 saat: 12:22 am
Google has the IQ and the dollars Google… and they do a remake of Microsoft’s “where do you want to go today” ads from a decade back. If you don’t believe me find they old msft ads with google
February 8th, 2010 saat: 12:27 am
B.e.a.u.t.i.f.u.l.
February 8th, 2010 saat: 12:54 am
Simple, clean, very google like..great ad.
February 8th, 2010 saat: 1:27 am
Cool little advertisement.
February 8th, 2010 saat: 1:46 am
Great commercial. I’m glad it’s “back to the basics” type ad, saying “we’re still a search engine!”
And wait a second, why are we on TechCrunch during the Super Bowl?
February 8th, 2010 saat: 2:31 am
So why did Delta replace American in the broadcast version?
February 8th, 2010 saat: 2:50 am
I liked that they chose to maintain their simple clean minimalist aesthetic, it conveys ease of use.
+1 Google
February 8th, 2010 saat: 3:41 am
Lame!
I thought it would finally be real advertising for the Nexus One (or a new unannounced phone).
Pffftt
February 8th, 2010 saat: 4:00 am
That was like Adwords in reverse. /burn
I am surprised that Google did not embed a special url in the video to measure the effectiveness of the ad.
I am assuming they are going to try and measure how many people do the exact same searches as the commercial to get a metric?
Otherwise, the ad is wasted.
February 8th, 2010 saat: 4:34 am
It seemed to me the ad was intended to be informative on some of Google’s features, like with Maps and checking flight times. Most of the people in the room watching the ad where I was had no idea Google had these features. It was probably very effective.
February 8th, 2010 saat: 5:30 am
AA12 shotgun for sale… lol
February 8th, 2010 saat: 5:38 am
It looks like they see Bing as competitor as it reminds of Bing ads. Competition is good;-)
February 8th, 2010 saat: 5:39 am
10 times better than any Bing ad.
February 8th, 2010 saat: 6:17 am
Damn that’s a fast ad. I doubt anyone over 40 will know what the hell just happened.
February 8th, 2010 saat: 6:29 am
Never would have predicted this before this week.
Though, I gotta give it to Google for making a great commercial.
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