Live Blog: MOG Is Bringing Its Impressive Music Service To iPhone And Android
I’m here in Austin, Texas, where MOG CEO David Hyman is introducing the service’s new mobile functionality. This is a major step for MOG, and may be an inflection point in the success of the service. Up until now, users have been restricted to using MOG’s streaming music service on their computers. That’s fine for casual listening at work, but as we’ve seen with the success of the mobile versions of Pandora, users want mobile. And that’s what MOG is unveiling today. Read below for my notes.
Hyman kicked off the talk with some background information. MOG Music Network, the editorial-based site hosted at MOG.com reaches 16 million unique visitors a month. In December, the company launched MOG ALL ACCESS, its streaming music service that costs $5/month for all-you-can-eat streaming music. The company is getting 17% conversion from its 3 day free trial (which is high). MOG, Hyman says, is a music service people will actually pay for. But the key will be portability.
MOG’s mobile applications for Android and iPhone will launch in Q2, featuring on-demand streams, downloads, MOG Radio, your library and playlists, High Quality audio, and a $10/month price tag.
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25 Responses to “Live Blog: MOG Is Bringing Its Impressive Music Service To iPhone And Android”
March 16th, 2010 saat: 3:55 am
i’m seeing over 16 million. guess he was actually modest.
March 16th, 2010 saat: 4:15 am
[...] Live Blog: MOG Is Bringing Its Impressive Music Service To iPhone … [...]
March 16th, 2010 saat: 5:05 am
From your link above MOG Music Network reaches over 18 million people. Over 11 million in the US. That’s a sizable audience.
March 16th, 2010 saat: 5:42 am
[...] Live Blog: MOG Is Bringing Its Impressive Music Service To iPhone And Android [...]
March 16th, 2010 saat: 5:55 am
Wasn’t MOG supposed to be FREE? David Hyman is a joke.
March 16th, 2010 saat: 6:05 am
Hi Jason – will definitely be interesting to watch what happens in this space. There’s also a video of MOG’s CEO discussing the service with Tweetshare’s David Spark at SXSW today: http://tweetshare.com/discussion/view/2155185?fanpage=sxsw
March 16th, 2010 saat: 6:07 am
I bet the majority of these posts are from MOG employees. That’s what David Hyman had us do when I worked at MOG. Also be sure to check out MOG’s stats at Quantcast http://www.quantcast.com/mog.com. The company reaches 942K uniques in the US and their bounce rate is 91%+. Hardly the 16 million he quotes in this article.
March 16th, 2010 saat: 6:29 am
[...] Live Blog: MOG Is Bringing Its Impressive Music Service To iPhone And Android [...]
March 16th, 2010 saat: 6:29 am
Does that kind of conversation rate make up for the relatively low charge in terms of ROI?
March 16th, 2010 saat: 7:19 am
I wonder if David Hyman still makes his employees write positive reviews on articles like this, because he definitely did when I worked there. Also, David claims that MOG reaches 16 million uniques, but I’d like to point out that if you go to Quantcast you’ll see that they only reach 942K US Uniques. Also, don’t miss MOG’s bounce rate at 91%+. I can say from experience that nothing is what it seems at MOG and David Hyman has a history of misleading people like he did with Lou Reed’s ‘Berlin’ after-party he hosted at the 2008 SXSW concert.
March 16th, 2010 saat: 7:26 am
[...] Live Blog: MOG Is Bringing Its Impressive Music Service To iPhone And Android [...]
March 16th, 2010 saat: 7:54 am
Will, Grooveshark is of questionable legality in terms of licencing (I beleive only EMI songs are legitimately licenced), so it’s not really a good comparison. Rhapsody has been streaming *properly licensed* music to U.S. iPhones for months.
I’m looking forward to doing a shootout between MOG and Rhapsody. The MOG app has some great features (high quality d/ls!) but I tested MOG for a month when they launched and found a lot more gaps in their music selection than I have with Rhapsody.
March 16th, 2010 saat: 7:58 am
How would I move my favorite songs and playlists over from another subscription service, like Rhapsody?
March 16th, 2010 saat: 8:11 am
[...] Live Blog: MOG Is Bringing Its Impressive Music Service To iPhone And Android [...]
March 16th, 2010 saat: 8:16 am
Yeah, I’ve tried mog, and compared to the other available services, can’t justify the cost. Grooveshark through cydia is just $3 a month, last.fm, aol radio, slacker radio, pandora.. To pay $10 is too much in comparison to whats available.
March 16th, 2010 saat: 9:14 am
Grooveshark has agreements with EMI and works with the others in terms of music takedowns. But this should be unrelated to Apple’s approval process regardless. It was rejected because it competes with Lala in the US market in my opinion.
March 16th, 2010 saat: 9:56 am
I suspect this has a higher chance of being rejected. Remember, Grooveshark was rejected, which is similar. Spotify was approved since it is not available in the US.
I’d suspect this to be rejected since it’s a direct competitor to Apple’s latest acquisition of lala.com. MOG.com is actually more similar to Grooveshark that I suspected, where searching for “The Beatles” on MOG reveals very few songs, and mostly interviews (which are annoying to hear during a random playlist).
March 16th, 2010 saat: 10:33 am
I use grooveshark at only $3 a month. It works great on my Nexus One.
March 16th, 2010 saat: 11:22 am
yes. web included.
March 16th, 2010 saat: 12:04 pm
err, Pandora doesn’t compare in terms of features and flexibility. No artist radio, limited song skips, lower quality, no offline cashing….no comparison.
March 16th, 2010 saat: 12:38 pm
if you have an iPhone or Droid, it’s pretty cool to be able to take thousands of tracks with you and be able to listen offline whenever. That’s pretty cool for the extra $5 IMO
March 16th, 2010 saat: 1:28 pm
I’m beta testing the iPhone version. It works as advertised, so these adjectives are appropriate
March 16th, 2010 saat: 1:30 pm
MOG has agreements with the majors and Grooveshark doesn’t. Apple approved Rhapsody’s app which is essentially the same concept.
March 16th, 2010 saat: 2:28 pm
it´s definitely the way in a much richer music experience for us user. money is always the big question, why should I pay If I can download it from a lot of sides and sync it afterwards with my devices and libraries? – because it´s fucking comfortable to use such a service, I guess with something like this we can act much more spontaneous, enjoy a more dynamic experience, lets see where it goes.
Definitely the music had changed over the last decade. There are a lot of new music sources out there and nothing to handle it all like music 10 years before…
That´s my shit. My reason to come to the US. Check it out:
http://www.aufkeinenkreativeschaos.com/2010/03/12/my-idea/
March 16th, 2010 saat: 2:45 pm
I don’t see how is this different from what Spotify or Deezer launched already few months ago…
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