Just because AdMob is now officially a part of Google doesn’t mean the company isn’t planning big things for Apple’s iPad. AdMob announced today that it… Mashable!

A report in the Wall Street Journal this evening reveals that Facebook, MySpace, Twitter, and a number of other popular social sites are passing along data that advertisers could potentially use to identify users who click their ads. The article is focused on Facebook in particular, which appears to have been passing along the most [...]

The Wall Street Journal is reporting on what could be a major scandal brewing for Facebook, MySpace and other social networks: despite assurances to the contrary,… Mashable!

Apple CEO Steve Jobs has made it clear that he thinks today’s mobile ads aren’t up to par. However, his company’s solution to it, iAds, will come with a hefty price tag — up to $10 million for advertisers that want to be on board for the product’s launch in June. According to The Wall [...]

Last year, OneRiot ventured into the advertising world with RiotWise, an ad format which places content in an emphasized position in their realtime feed. The search engine also launched a pilot program of RiotWise Trending Ads, a stream of ads that correspond to trending topics as they emerge across the social web, that has since [...]

U.S. Internet advertising revenue will have reached about $12 billion last year, up $3 billion from 2004. Of this, advertisers spent about $1 billion on rich media, up from $800 million in 2003, according to the Interactive Advertising Bureau. So what exactly is rich media? By definition, it is an online advertising technique [...]

Google advertisers can now add click-to-call phone numbers to their mobile ads. The move expands the offering from just local advertisers to national advertisers. The setup is quite simple and means that all advertisers running mobile ads can add a phone number via the adwords phone extensions menu (make sure to select the “iPhones and [...]

Conde Nast has been working to fuse its fashion content with technology and social media. Lucky Magazine incorporated e-commerce into its online site and also partnered with Four Square. Today, Vogue Magazine is launching an innovative iPhone app that takes a page from social fashion startups like Polyvore and the Like.com’s Couturious. The free app, [...]