Question by Rolac202: How do I find social media sites that are dedicated to the world’s top brands ? Best answer: Answer by asontonI love worldstopbrands.com it’s a cool site, you can add your own brands, make friends, comment on brands, even send a virtual gift – loads of brands and best of all its [...]

Question by Don R: How can automotive marketers utilize social media to enhance their brand(s)? Best answer: Answer by Brent CsutorasThere are hundreds of ways any company can utilize social media. Go to digg.com or Reddit.com and search automotive or something similar and see what people have done successfully. Outside of that, we get paid [...]

At least according to the folks at custom badge site Osnapz, who have created a Foursquare brand leaderboard stack ranking the location based service’s many promiscuous partnerships in terms of follower count, with Zagat in the top slot at 48,136. For the uninitiated, the leaderboard is a glimpse into some of the more obscure Foursquare [...]

Insights on Social Media Monitoring for Luxury Brands: Facebook, Twitter, Blogs, Forums Major B2C companies should increase their marketing investments in On-Line activities in 2010 according to a recent survey completed by Forrester Research. Social Media should be the Big Winner. However, the main question remains the optimal allocation of resources in Social Media Marketing: [...]

Social media didn’t invent conversations, it provided us with tools to surface and organize them. Conversations about brands predates the mediums used to connect messages and aspirations with consumers. The motivation for brands to engage in social networks varies based on the culture and agility of each company, but what is constant is the aspiration [...]

As brands and businesses flock to Twitter and Facebook, they are looking for ways to engage with consumers. Businesses are using coupons, personalized messages and more on social networks as tools to connect with prospective and current customers. Offerpop is entering the arena, offering a social marketing platform to help businesses create, run and measure [...]

Popular live video platform Ustream is adding a new product to its repertoire today: an iPhone application platform called Ustream Live Mobilizer that offers brands, celebrities, and bands a customizable iPhone application that features Ustream’s live steaming capabilities. Each Mobilizer app is branded to the artist’s specifications (in other words, they don’t look like generic [...]

Back in January, I wrote about a new Q&A service called Formspring.me that allowed users to have their friends “ask them anything”: sign up for a profile, and anyone can submit a question that you can choose to answer at your discretion. At the time the service had around one million users. Fast forward six [...]

As big brands move more of their ad budgets online, what they want most is not just to capture clicks, but to capture the attention and mindshare of consumers. The buzzword in the online advertising industry for this attention capturing quality is “engagement.” Every ad platform out there is promising to deliver more consumer engagement. [...]

Launching at TechCrunch Disrupt this afternoon, VideoGenie aims to transform the way consumers and brands connect with each other using video. Text-based interaction between brands and consumers is inadequate, the startup claims, because a palette of 94 ASCII characters doesn’t provide people with enough flexibility to express the full spectrum of human emotion. A better [...]