How to Integrate Social Media for Marketing Purposes Internet marketers and aficionados are flocking to social media sites like Twitter and Facebook for anything and everything. From meeting people to building a business, social media has become the preferred tool of many. Network Marketers are no exception. Aside from the basic dos and don’ts of [...]

Back in December, we covered the rebranding of the startup previously known as JS-Kit, which has now assumed the name of its flagship product, Echo. Echo is a real-time commenting platform that allows users to log in using a variety of accounts, including Facebook, Yahoo, Twitter, Google, and OpenID. After launching last July, by winter [...]

We’re hearing that iTunes will be implementing Facebook Connect support in the near future, allowing users to share some of their recent purchases with their friends on Facebook. We’re still gathering more details, but it sounds like this could happen quite soon. It certainly adds up. Over the last few weeks, iTunes has been building [...]

Matt Lawson is director of marketing for Marin Software, provider of the leading enterprise-class paid search management application for advertisers and agencies. Paid search and social media are both extremely important marketing channels. But how can brands combine the two distinctly different tactics –- the bid-based, conversion-obsessed, ROI-driven world of paid search and the experimental, [...]

Back in fall 2008, we covered the launch of Twilio, a service that gives web developers an API to easily build web apps with telephony features, like audio playback, voice recording, and more recently, SMS messages. Now a new challenger is approaching: a service called Teleku offers many of the same features, but it’s taking [...]

Today at the #140tc Twitter Conference in Seattle, Washington (which I keynoted this morning), HootSuite CEO Ryan Holmes announced that its popular Twitter application will be integrating with both MySpace and Foursquare, starting this week at the South by Southwest Interactive conference. HootSuite is one of the more popular Twitter applications, one specifically geared towards [...]

GMAIL USERS: We hope you’ll join the discussion over on Mashable’s Google Buzz account. With over 9 million posts and comments in two days, Google Buzz has stormed the web like a swarm of locusts. An array of strong features, integration with Gmail, and lots of press have turned Buzz into an overnight phenomenon. If [...]